Case Study: It Takes a Village

Feb 1

Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more...

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Industry Mini Dive: National Parks

Jan 10

The promotional products industry is a multi-billion dollar industry that plays a crucial role in marketing and advertising for businesses of all sizes. From pens and tote bags to water bottles and...

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Industry Mini Dive: The Trucking Industry

Dec 27, 2025

The trucking industry is an essential part of the economy, transporting goods across the country and keeping businesses running smoothly. With such an important role, it's crucial for trucking comp...

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Case Study: Travel Industry

Nov 4, 2025

The travel industry is packed full of niche places to introduce promotional products. From places to stay to things to do, if you're part of this industry, there are so many opportunities for brand...

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Case Study: Lunchtime Loot

Oct 28, 2025

A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company cho...

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Case Study: The Techno Pup!

Oct 6, 2025

A software company creates attention at tradeshow events with custom plush animal mascot giveaways. This plush Leonberger Dog Mascot for the company as giveaways at trade shows and other marketing ...

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Case Study: College Fair Giveaway

Jul 24, 2025

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming colle...

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Case Study: Inking Impressions

Jul 9, 2025

Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided ...

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Case Study: Take a Map!

Jul 2, 2025

Objective: A university wanted a practical handout to give to prospective students, alumni, and other campus visitors. The handout was intended for first-time visitors and those who hadn't been o...

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Case Study: Wine for the Win

Jun 18, 2025

A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three...

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Industry Deep Dive: Salons & Spas

May 6, 2025

Salons and spas are part of a booming industry that continues to grow yearly as the demand for beauty and wellness services is at an all-time high. From haircuts and manicures to massages and facia...

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Industry Mini Dive: Bars & Restaurants

Apr 22, 2025

The bar and restaurant industry is a thriving and competitive field that caters to a wide range of customers looking for delicious food, refreshing drinks, and a welcoming atmosphere to enjoy a mea...

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Industry Deep Dive: Pet Industry

Apr 1, 2025

The pet industry is booming, with more and more people welcoming furry friends into their homes every year. In fact, according to the American Pet Products Association, Americans spent a whopping $...

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Case Study: A

Mar 25, 2025

Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give ou...

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Case Study: Success on Campus

Mar 11, 2025

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most stud...

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Case Study: Wheelie Important Paperwork

Feb 10, 2025

Market: Automotive Objective: A motorcycle dealership wanted professional, branded document pouches to hold important paperwork for new customers to take home after their motorcycle purchase. Th...

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Case Study: Sign the Deal

Jan 27, 2025

In the fall, a car dealership introduced a new model and promoted it to potential customers. The car dealer purchased a mailing list and merged it with its own database. The Ranger Stylus Sati...

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Case Study: Resort Incentive Yields Oceans of Opportunity

Dec 15, 2024

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guest...

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Case Study: Masks and Casks

Sep 27, 2024

When a distillery was launching a new line of spirits, they collaborated with a large chain of liquor stores to promote their new products. The stores gave all employees PrevaGuard(tm) Face Masks i...

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Case Study: Computer Repair At Your Fuzzy Fingertips

Sep 20, 2024

A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when...

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Case Study: Where Has Your Pen Been?

Sep 12, 2024

Products Javalina Splash(r) Pen Industry Technology Application Contest An internet company created a branded website for a promotion called “Where has your pen been?”...

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Case Study: The Write Way

Aug 29, 2024

Item: WideBody(r) Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range o...

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Case Study: The Big Picture

Jul 31, 2024

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...

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Case Study: Snack Pack It!

Jul 9, 2024

Vertical Market: Hospitality Product Use: Gift with Enrollment Promotion: An ocean excursion company chose the Igloo(r) Marine Backpack Cooler as a gift with enrollment for customers participatin...

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Case Study: The Weather is Snow Joke

May 27, 2024

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. ...

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Case Study: Save the Date, Save the Day

May 12, 2024

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived va...

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Case Study: Let Them Eat Cake!

Apr 28, 2024

Objective A bakery owner had built solid connections with other service providers within their local event industry. But they were looking to grow their business within the wedding market. Pro...

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Case Study: A Wedded Keepsake

Apr 13, 2024

Item: JAFFA(r) Scalloped Edge Vase Purpose: Gift vase for use during wedding ceremonies Audience: Engaged couples A church wanted an elegant and useful gift for couples who chose their venue for...

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Case Study: Sometimes You Just Need to Vent

Mar 1, 2024

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their b...

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Case Study: Jot It Down

Feb 1, 2024

Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded...

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Case Study: A Not-So-Silly Idea

Jan 17, 2024

An insurance company signed up to be the “hydration” sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun...

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Case Study: Happy to Hang Around

Nov 19, 2023

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appo...

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Case Study: Shop 'til You Drop

Nov 4, 2023

A shopping mall was holding a late-winter promotion to increase traffic during typically slower months. Visitors to the complex received a "passport" to take to different stores within the mall for...

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Case Study: Put That on Your Calendar!

Oct 20, 2023

Objective: A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her serv...

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Case Study: A Cheese-y Promotion

Aug 22, 2023

Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: R...

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Case Study: Wave Hello to Recognition

Jul 16, 2023

Item: JAFFA(r) Wave Award Purpose: Welcome gift for incentive winners Audience: Software company sales representatives A software company held a sales incentive contest for reps to win a trip...

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Case Study: This Promotional Product is in the Bag

May 4, 2023

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

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Case Study: Adventure Awaits

Apr 5, 2023

An event promoter was compiling a gift box for top-tier ticket holders for a large-scale national summer concert tour. The Koozie(r) Adventure Dry Sack 10L was a natural fit for the outdoor lifesty...

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Case Study: Create Your Own Reality

Mar 7, 2023

Description: Custom Cardboard Virtual Reality v2 Industry: Corporate / Fortune 500 What it was purchased for: A leave behind for Field Marketing Account Managers to help convert business from the...

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Case Study: Promo'd to a Tee

Feb 28, 2023

As part of a newly developed corporate social responsibility initiative, an insurance company instituted an annual “give back” day where employee groups volunteered in their communities...

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Case Study: Improve Sales and Traffic

Feb 21, 2023

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their n...

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Case Study: Write to Paradise!

Feb 14, 2023

A 5 Star Resort wanted to ensure its guests received the best experience. To encourage feedback on services provided, guests were offered a coupon for use at their next visit in return for com...

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Case Study: Keep it Cooler

Feb 7, 2023

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...

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Case Study: YUKON 17 oz. Double Wall Party Cup for the Sustainability Win

Jan 16, 2023

Surf-inspired activewear brands like ROXY(r) are stoked with our YUKON design-fondly known as The Party Cup(tm). It's double-wall insulated, so it keeps refreshments cool on the beach while the t...

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Case Study: Recycle, Reuse, Read a Book!

Jan 9, 2023

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the studen...

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Case Study: Go Green or Go Home

Nov 2, 2022

Item: goingreen(tm) Stapled Appointment Calendar Purpose: Promote awareness of recycling programs and provide recycling information to the community Audience: Residents of the company's service...

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Case Study: Yes, We Can!

Sep 27, 2022

Description: Kan-Tastic Industry: Food & Beverage What it was purchased for: Fast-food chain giveaway for college football night. How it was distributed: The vendor handed the Kan-Tastic out a...

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Case Study: Calendar Puns are Week

Sep 20, 2022

Objective: A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round. Product: Desk Calendar with 4-Co...

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Case Study: Insuring Happy Employees

Aug 6, 2022

Item: JAFFA(r) Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees en...

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Case Study: Snap a Pic!

Jun 9, 2022

Objective: A large photography studio wanted a better welcome kit for their wedding clients than just a few loose flyers. Product: Mini Horizontal Pocket Folder Personalization: The photography s...

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Case Study: Keeping it All Together

May 17, 2022

Objective: An insurance company wanted to send new customers home with a special gift and a way to keep their new insurance policy documentation organized. Product: Insurance Document Pouch & Fu...

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Case Study: Financial Industry

Apr 3, 2022

Products Javalina(r) Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing ...

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Case Study: Pillow Box

Mar 27, 2022

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. P...

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Case Study: Hay, Where'd You Get That Tote?

Mar 19, 2022

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...

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Case Study: Keeping Colds at Bay, One Spritz at a Time

Mar 5, 2022

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Cas...

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Case Study: Stick to the Schedule

Feb 25, 2022

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...

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Case Study: Guess the Flavor Lip Balm

Feb 18, 2022

Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps ...

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Case Study: Good Deeds for Kids in Need

Jan 28, 2022

Item: Landscape Mesh Tote Purpose: Fundraising Gala gift bag Audience: Kids in Need Foundation supporters The Kids in Need Foundation Gala is one of the organization's largest fundraising eve...

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Case Study: Lunchtime Appreciation

Nov 30, 2021

Description: ID Lunch Bag Industry: Health Care / Pharmaceutical What it was purchased for: A hospital wanted a unisex item to give out for Nurses Week. Since most of the nursing staff brought th...

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Case Study: Thank You for Spooning

Nov 8, 2021

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers...

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Case Study: Piece of Cake

Oct 25, 2021

Objective: A bakery owner had built solid connections with other service providers within their local event industry, but they were looking to grow their business within the wedding market. Produc...

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Case Study: A Hole in One Promotion

Sep 19, 2021

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants receiv...

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Case Study: A StuPENdous Promotion

Aug 29, 2021

Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purc...

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Case Study: Back in Business

Aug 21, 2021

A behavioral health practice was preparing to reopen when shelter-in-place orders were lifted. However, they needed a way to communicate the enhanced safety protocols they put in place to patients ...

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Case Study: The Write Stuff

Jul 8, 2021

Description: Rumba Pen Industry: Automotive What it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country. How it was distributed: P...

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Case Study: Don't Bottle It Up

May 18, 2021

An oil & gas company was building employee gift packages that would appeal to their entire workforce during the COVID-19 public health crisis. With employees working both at home and continuing to ...

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Case Study: Attract New Customers

Apr 19, 2021

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health clu...

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Case Study: A Spoon-taneous Promotion

Apr 12, 2021

Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon mug...

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Case Study: Make a Spectacle

Mar 29, 2021

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given...

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Case Study: Roll Up in Style

Feb 28, 2021

Description: Roll-Up Blanket Industry: Corporate / Fortune 500 What it was purchased for: A reward to employees for good service. How it was distributed: These blankets were mailed to locations ...

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Case Study: Jamming Out

Feb 7, 2021

A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the...

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Case Study: Charity Fundraiser

Jan 31, 2021

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions ...

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Case Study: Don't Run from this Promo!

Jan 24, 2021

Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly memberships....

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Case Study: Bear With Us

Jan 16, 2021

Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it ...

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Case Study: Getting Bent out of Shape for More Business

Jan 2, 2021

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the...

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Case Study: Brighten Their Day

Nov 19, 2020

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will ...

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Case Study: Raise Your Glass

Nov 4, 2020

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter's accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jeter'...

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Case Study: What Does Your Phone Stand For?

Oct 21, 2020

Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name ...

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Case Study: Paw-se and Appreciate the Little Things

Oct 6, 2020

Description: Big Paw Bear Industry: Health Care / Pharmaceutical What it was purchased for: A senior living community was looking for holiday gifts for their residents. How it was distributed: W...

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Case Study: Info in a Flash

Sep 29, 2020

Item: 8GB Custom USB 2.0 Flash Drive Purpose: Provide information about the school and programs Audience: Students and prospective students A community college was looking for a unique way to...

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Case Study: It's Raining Cats and Dogs

Sep 15, 2020

Item: Puppies & Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide ...

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Case Study: Pull Up a Chair and Stay Awhile

Sep 7, 2020

Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising doll...

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Case Study: Sharper Students

Aug 31, 2020

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocate...

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Case Study: Wave Hello to Promotions

Aug 24, 2020

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient wo...

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Case Study: Safety First

Aug 17, 2020

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a bra...

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Case Study: Rock out on the Run

Aug 9, 2020

Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could use ...

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Case Study: Life of the Mardi

Aug 2, 2020

Market: Hospitality Objective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. They wan...

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Case Study: Fewer Tricks and More Treats: Halloween Safety Lanyard

Jul 26, 2020

Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Cas...

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Case Study: Boosting Trade Show Booth Traffic

Jul 11, 2020

The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traff...

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Case Study: Fresh Mesh Promotions

Jun 13, 2020

Market: Real Estate Product Use: Incentive Gift Promotion: A high-end resort selected the Atlantis Mesh Beach Tote as an incentive gift for the visitors who attended their timeshare presentatio...

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Case Study: Do a Double Take

May 8, 2020

Objective: A general contracting company was looking for a fun way to provide "before and after" photos to their clients after a remodeling project was complete. Product: Double-Sided Portrait F...

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Case Study: Zip It Up

Apr 9, 2020

Description: Hit Sports Pack with Front Zipper Industry: Broadcast Media/Telecommunication What it was purchased for: A cellular provider needed giveaways for an event at a major university...

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Case Study: A Prom Ticket Keepsake

Mar 18, 2020

A Prom Ticket Keepsake Organization High School Product Featured Neoprene Bracelet Goal of Promotion Issuing prom tickets ...

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Case Study: Fun in the Sun

Feb 26, 2020

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of d...

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Case Study: Employee Appreciation Gift

Feb 4, 2020

A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. The...

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